Dedric Brown — Senior Salesforce Product Manager

CAREER JOURNEY

From CRM Records to the AI Roadmap

Five roles, three Fortune 500 logos and one hypergrowth company. The same knot every time, untied at a bigger scale.

“Every role was the same knot in a bigger company: two teams, two systems, no shared truth. Untie it, then put the automation on data that can carry it.”
— the line I open with in every roadmap review

2014–2017
BA, Business Administration, Morris Brown College
Atlanta. The business side first; the platform came after.
2018–2020
Product Manager, CRM Platforms, NCR Corporation
Sales Cloud modernization: $1.8M+ cost savings, 2M+ legacy records migrated with zero downtime, data accuracy up 35%.
2020–2021
Product Manager, Identity & Security, Salesforce
SSO and MFA across 8,000+ users on $25M+ of regulated contracts. Access incidents down 40%, 10+ critical findings closed.
2021–2023
Product Manager, Customer Platforms, Salesforce
Vlocity / OmniStudio and Marketing Cloud roadmap. $15M+ retained, $10M+ renewal book, lead generation up 35%.
2023–2026
Product Manager, GTM Business Systems, Cloudflare
Sales Cloud roadmap behind $150M+ in pipeline. NetSuite ERP integration, time-to-insight down 40%, adoption up 35%.
2026
Senior Salesforce Product Manager, Centene
Health Cloud roadmap for specialty pharmacy. Agentforce governance, NPI-keyed provider identity, HIPAA-ready controls.

Next: your roadmap.

My Expertise

Making Salesforce Pay for Itself

One PM who owns the roadmap, the integration, the operating rhythm and the AI governance. Not four separate people.

Governance first, then automation.

01

Product Strategy & Roadmap Ownership

Vision, portfolio intake, business cases, prioritization, acceptance criteria, release plans and post-launch measurement across enterprise Salesforce ecosystems.

02

CRM & ERP Systems Integration

Salesforce to NetSuite across opportunity-to-order, order-to-cash, billing, invoicing and revenue recognition. External IDs, master data, deduplication, one system of record.

03

GTM & Revenue Operations

Lead-to-opportunity, pipeline management, forecasting, marketing automation, renewals and retention, KPI definition and the dashboards Finance actually adopts.

04

Agentforce & AI Automation

Agentforce and Einstein use cases with process mapping, data-readiness gates, human-in-the-loop controls and AI governance in HIPAA-regulated workflows.

TECHNICAL STACK

The Stack Behind the Roadmap

Salesforce clouds, the systems they connect to, and the delivery tooling I run every sprint.

Salesforce Platform

Sales Cloud

Service Cloud

Health Cloud

Marketing Cloud

OmniStudio

Agentforce

Systems & Integration

NetSuite ERP

MuleSoft

APIs

Data models

Tableau

IAM · SSO · MFA

AI & Automation

Einstein

Claude API

LLMs

Workflow automation

Data readiness

Governance

Product & Delivery

Jira

Confluence

Miro

Figma

Scrum · SAFe

Slack

FEATURED WORK

Case Studies That Define the Work

Problem, what I did, result. Every number comes from the resume, not from a template.

ERP INTEGRATION • CLOUDFLARE

One system of record from quote to cash

Opportunity, order, billing and revenue recognition lived in two systems that never agreed. I owned the Salesforce-to-NetSuite integration end to end: external IDs and reconciliation rules first, then the roadmap.

Time-to-insight down 40% — KPI dashboards adopted by 12+ teams; fewer manual handoffs at month-end close

Sales CloudNetSuiteExternal IDsRev rec

Open case study →

AI GOVERNANCE • CENTENE

Agentforce that clears a HIPAA gate

Prior authorization, benefits investigation and referral-to-therapy were the obvious AI targets, but the source data behind two of them could not be trusted yet. I built the readiness path before the use case.

Two workflows held back from production until the data was fixed — the ones that shipped carry controls Compliance can review

AgentforceEinsteinHealth CloudHIPAA

Open case study →

PROVIDER IDENTITY • CENTENE

Three prescriber systems, one provider

ScriptMed (Inovalon), the Centene prescriber file and Symphony Health each described the same provider differently. I standardized the data models and keyed external IDs on the NPI.

One provider identity the roadmap can build on — the governance backbone for the CRM modernization

Master dataNPIDeduplicationGovernance

Open case study →

IDENTITY & ACCESS • SALESFORCE

SSO and MFA for 8,000 users

Access-related incidents kept landing on $25M+ of regulated contracts. I stood up enterprise IAM frameworks, integrated IAM with the security stack and drove SSO/MFA to the full user base.

Access incidents down 40% — 10+ critical findings closed, one access story for compliance and audit

IAMSSOMFAZero trust

Open case study →

SIDE PROJECT • SPEAKING

Blazer2Role

A side project for people making a mid-career move into tech: short talks and a free resume scorer. It is where the Why Tech series lives. The day job is the roadmap above.

Seven approved talks published — Sept 2026

SpeakingCommunitySide project

Open case study →